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Integrated Professional Skills

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Introduction 

In today’s scenario, the internet plays an imperative role as most of the organisation are using internet to sell their products in thecompetitive market. With the use of internet companies are managing their business operations by proactively analysing, identifying, anticipating customer expectations. In order to globalise the products, most of the companies are using internet marketing which is defined as “marketing of products in which search engine optimization, social media marketing, email marketing, and banner advertising is used”. In addition to this internet marketing is comprised of various marketing components which involve display advertising, email marketing, interactive advertising, social media optimization, and affiliate marketing. there are various organisations which are conducting research to analyse the important aspects of internet-based marketing. In the report, three major internet-based services that involve e-mail marketing, web-based marketing, and peer-to-peer services are evaluated. Various positive and negative aspects of the internet in the organisation and society would be analysed in the report. It is wellclear aspects that most of the organisational re facing threat related to the because internet services are associated with the number of vulnerable aspects. In order to conduct the business in forward direction,organisations are using internet services for the purpose of engaging the customers effectively. In the report, various threatsthathave been faced by the organisations with the use of the internet would be briefly analysed.Even, security measures would also be identified in the report. moreover, two unified communication providers are selected in the report and its business operation, applications, and features are compared and contrasted. The main purpose of the report is to analyse the usability and significance of the internet in the business world.Further, some of the countermeasureswill also be suggested in the report which would be useful for the organisations to evicts the internet related threats, risks, and challenges. In the last section of the report, a briefly result enabled the conclusion is provided in the report which states the overall result findings in short note.

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